How do you market your book?

How do you market your book?  There are so many outlets out there on the web for writers.  I’ve been fortunate to have been connected with some resources such as Tywebbin Creations who created an awesome cover and book trailer.  Then there is Pink Kiss Publishing who did the editing, which was not as painful as I’d imagined! Doing a virtual book tour is on the schedule, (see news/events page) to try to reach as many people as possible.  That’s been arranged by Paulette Harper of wnlvirtural book tours.  I also signed up for Amazon to self-publish, created an author page,  sought out some reviewers, blogs, and author forums like KBoards for the purpose of getting the word out about my book.  Word of mouth, as least among friends and associates can only go so far, right.  You need to tap into the vast amount of unknown people who are interested in your product.  The question I’m still trying to get answered is how!